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Новости

С целью поддержки экспортной деятельности отечественных предприятий, 24 апреля 2018 компанией...
Приглашаем Вас стать участником мероприятия и получить практические знания для...
Ознакомьтесь, пожалуйста, со статьей в каталоге "Экспортеры города Киева", который выпускает...
Нашим агентством была успешно проведена рекламная кампания настольной игры "Кошка...

The brief for the advertising campaign

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Name
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Organization: *
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Phone number:
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e-mail: *
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Additional information:
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The list of products description:
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Competitive advantages of the product (the history of creation, place of manufacture, date of manufacture, manufacturing technology, packaging, production at the background of competitors, the features of propagation, characteristics of operation or use, characteristics of operation or use jointly with other products/services, pricing policy):
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Disadvantages product/service (same options as in advantages):
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The seasonality of the product, peak periods, times of recession:
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The determination of the pace (lack of) increase (decrease) in volume of sales and the reasons:
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Potential and actual markets for priority regions and market segments:
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Where and how this product/service is presented on the market today (shops, shopping malls, supermarkets, stalls, wholesale markets, representative offices, service centers or otherwise):
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Main rivals (their strengths, weaknesses, pricing and advertising policy):
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The goal of the advertising campaign (launch planned campaign, expansion of markets, seasonal sales promotion, etc.):
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Advertising tasks. The main messages that you want to convey to consumers:
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Describe your target audience (customers and potential customers), their age, gender, social status, level of income, the separation on a territorial basis, where they live and how spend leisure time:
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The duration of the advertising campaign:
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The budget (suggestions on formation):
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List out all the promotional activities over the past year:
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What are the most effective ones:
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The types of work that you want to receive from our agency:
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The preferred option of positioning:
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The desired style of advertising:
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The expected advertising effect:
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